As Latin music continues to generate mainstream market curiosity, a set of seasoned business execs have joined to launch a new Latin music tag: eOne Music/La Commission is going to be established as a partnership involving Entertainment One (eOne) and entertainment company La Commission.
The first artist signed into some roster is Puerto Rican climbing celebrity Bryant Myers, a part of a new generation of Latin trap acts with enormous traction on Spotify playlists, YouTube and increasingly the Billboard charts.
Myers will release “Pa Pasar el Rato,” his first single under eOne Music/La Commission, on Friday (Aug. 25).
Entertainment One’s foray into Latin is a significant movement with important forces, and underscores precisely how important a target Latin is for entertainment businesses now. EOne is a enormous player in movie and TV whose community of companies include movie and TV studio The Mark Gordon company and audio labels Dualtone Music Group and Last Gang. The organization also does the international distribution of The Walking D**d.
In cases like this, the deal had been struck between Artie Pabon, also a veteran concert promoter and manager and the founder and CEO of both La Commission, along with Alan Grunblatt, eOne’s president of both rock & urban. Jerry Blair, with a lengthy history with Latin American music and has been the EVP of Sony Music Entertainment and later Arista at the peak of their “Latin explosion” of 1999-2001, acted as primary liaison officer between both companies.
“Together with the monumental shift that’s occurring in the audio industry, this is the best time to be Dealing with eOne,” Blair stated. “It’s the disruptive, artist-focused music company for now and the near future. It functions like a pace boat, not even a barge … We look forward to being the location where artists will soon be hammered, and will thrive.”
Even the eOne/La Commission team also comprises La Commission spouse and VP Carlos Javier Casillas and GM David LaPointe, also Blair’s Global Entertainment Management team of Tony Cammarota and Ryan Fionda in New York and also Garrett Schaefer in Miami.
“It’s not a secret that Latin music is now a worldwide language and key alliances like this one are necessary for growth,” Pabon added.
Even the eOne/La Commission alliance would be the latest of several recent ventures involving Latin and basic market. Before that summer, GoDigital Media Group, a Los Angeles-based media and technology company, spent $20 million to Cinq Music, its record label, distribution, and rights management company, focused on Latin music.
Danny Ocean was signed jointly by Atlantic and Warner Music Latina. And Cartoon writer Pulse Music has a deal in place with Marc Anthony’s Magnus Media, along with a growing roster of Latin authors and writers.