SMAAASH Entertainment Expands National Footprint; Acquires BluO From PVR

India’s largest multiplex chain PVR has entered into definitive agreements with Smaaash Entertainment (“SMAAASH”) to market its stake at bluO entertainment, a bowling and entertainment format. As part of its national expansion programs, SMAAASH, a gaming and entertainment company, has acquired 100 per cent stake at bluO entertainment through a money acquisition bargain. BluO is a joint venture between PVR Limited and Major Cineplex Group of Thailand in which PVR owns 51 per cent stake with balance 49 per cent stake held by Major Group. The purchase marks the doubling of the region under SMAAASH management from 276,000 square feet to roughly around 600,000 square feet in India. The substantial acquisition also adds six centres (approximately 210,000 sq. ft. of top distance) over five cities on SMAAASH’s existing routine of seven centres in India and one in Minneapolis in the United States. The newly acquired centres will function beneath SMAAASH branding and two more facilities are …

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